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lot of data have been described to us the bright future of mobile e-commerce,Chanel bag Classic 35936, but for the size of the market in the years after, I am afraid that is in dispute.

Data show that as early as 2005, Japanese sales of products through the mobile Internet amounted to 150 billion yen, while Internet access through mobile phones,Louis Vuitton handbag M95982, including the completion of the service fees on stock transactions,Gucci bag Classic 141642 1000, etc., it reached 88 billion yen. This data has been far beyond the now China. This shows the potential of China's mobile e-commerce is far from being discovered. Because whether or income from the phone holding the growth rate, China far exceeds that of Japan.

domestic enterprises have already shown enthusiasm for mobile e-commerce. Taobao launched in February 2008 the mobile version of Taobao. Before in Taobao, eBay and TOM cooperation has already launched its mobile site. Now, Dangdang, Joyo, and other large e-commerce site Jingdong network have launched mobile e-commerce business. According to recent figures released by Taobao, Taobao Japanese mobile phone version has more than 30 million visits, daily transaction amount in more than 100,000, the market has begun to take shape.

current mobile e-commerce industry chain has been basically formed. This chain includes corporate, business, e-commerce providers,Louis Vuitton bag Monogram Canvas M95178, ecommunications carriers and other business systems including the main body also includes the supporting terminal manufacturers, financial and payment services, logistics providers and other types of ISP . All subjects within the system by information flow, capital flow and logistics, contact interaction, commitment to provide interfaces, applications and services roles.

But now the market has not matured from the training period, there are a number of market development is not conducive to the existence of negative factors.

operator of the mobile e-commerce, described as Led by the operator,Louis Vuitton bag Monogram Canvas M51901, China began to enter 3G, cell phone e-commerce from concept to practice. But China's current 3G rates too high to limit the user's mobile Internet capability, undermine the user's mobile shopping needs.

and operators in the mobile e-commerce development in the dislocation of the problems still exist. Since 2007, some provincial subsidiaries of China Mobile began to explore the mobile e-commerce, including Guangdong Mobile first launched its mobile e-commerce platform for mobile Mall. China Mobile launched a e100 after the mobile mall, China ecom and China Unicom also announced the opening of online mall. The mobile version of Taobao mall and there is direct competition.

but competition with Taobao, the consumer awareness operators,Balenciaga handbag 084828, logistics ability, and even the ability of the industry chain, there is not a small gap. Currently the number of mobile mall in the commodity,Gucci bag New arrival 122374PVC, the number of users, transactions and other indicators still far than Taobao.

business operators should be focused on providing value-added services. By e-commerce site Taobao and other traditional networks to provide a good environment for the first cultivation of the whole market,Gucci bag Classic 145970 5775, and then use to provide mobile phone integration, phone bill,Balenciaga handbag 084358, special accounts and mobile banking and payment services and other value-added services such as mobile search to get the profit. Moreover, users can shop online to bring tariff revenue operators.

operators can offer unique products to avoid competition with Taobao, for example through the provision of mobile application software such as terminal benefit. Basically,Gucci bag New arrival 145970, operators should focus on the overall, long-term, not just care about the immediate benefits.

mature mobile e-commerce market should be a clear division of labor, competitive and orderly market, but not now repeat this construction, a zero-sum game in the market. Mobile e-commerce is expected to map the future will be further adjustments.