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chip makers do most of the history of the semiconductor industry from its worst recession in preparation for recovery. Recently, In for Guo Zi Qi

just won the best performance in four years, In will wait to set off a number of executives involved in big changes.

9 14, In announced aimed at strengthening the company's microprocessor development and production capacity of the plan. Notice that the company's mainstream products division will be integrated as a from According to foreign media reports, this is 2005, Olini served as CEO since the company's organizational management and staffing of the second major adjustment.

market research company, arrangement is reasonable.

for In's latest restructuring, and the subsequent start of the high-level personnel changes in the functions of the Wall Street area that Olini is In a step closer to the post of chairman of the company's specific work will be handed over Maloney and Perlmutter and others, this situation is that In executives shift change gradually become clear.

change to enhance personal power

In recently a major reorganization in 2005.

At the time, Olini products sector into the global digital home, digital enterprise, digital health,Gucci bag Classic 153026 9643, mobile, global channel platform five major divisions. As the newly proposed Olini had this said, the same. lowered the level of sales and marketing division into sub-business unit, Bill Siu, vice president of In's former world away also do this separation. In the first quarter, In official dissolution of the Channel Platforms Group.

Last year, In has conducted a small-scale restructuring, withdrawal of the loss of communications sector, the mobile phone chip business into the mobile sector,Balenciaga handbag 084832, the original laptop business and ecommunications business together.

with these two distinctly different, this time re-enable In to become more concentrated, reflecting the merger of the business among a growing number of chip architecture and technology are becoming similar to them.

In's newly formed IAG, Maloney is responsible for the business and operations, David is responsible for product development by the pump and the structure of technical work. IAG addition to including the micro-architecture and planning, the microprocessor and chipset development, system on chip, and wireless team, but also has 6 major business sectors, including: integrated In mobile and desktop products existing operations, will use existing resources to expand the size of the PC cross-platform client group; will focus on servers, cloud computing, networking and high performance computing data center group; focus on advanced visualization visual computing products group; focus on the In architecture extended to handheld devices The ultra-portable Group; to make In architecture chips settled in a lot of entertainment and consumer electronics products, digital home group, as well as embedded and communications group.

relative to the IAG, analysts believe that the number of newly formed TMG is not new, but this is formally defined the duties of Bryant in the TMG, Olini will spare more time to formulate business strategies. In addition, most of In's original microprocessor core and chip R & D business, micro-construction business,Louis Vuitton wallet M60905, SOC business and the wireless business will be headed by five executives do not belong to these two groups.

when more formal organizational structure of the new run-time, Maloney manages all of In chip business, Pu David in charge of new technology development business, In Architecture-based business sector and all development and marketing team will These two reporting; while TMG will enhance Bryant role of technology and manufacturing group; In addition, because Maloney was promoted to IAG, Tang Kerui Digital Enterprise Group from the previous turn is responsible for co-managers of In sales and marketing group,Gucci bag Classic 197019-FT0FG-9643, directly report to Olini.

Silicon Valley local media that the key executives of the expanded responsibilities of the sources, the adjustment of the organizational structure intended to adjust more obvious than the product line. Moreover,Balenciaga handbag 0846013, it seems to imply a redistribution of executive power, the next CEO for the foundation stage.

Who is the next CEO

Although In spokesman said the personnel changes and the However,Louis Vuitton bag Monogram Canvas M45266, analysts are concerned that In is not so simple, because In will always be early to determine For example, in 2002, Olini was appointed Chief Operating Officer, 3 years and a half as CEO. Moreover, according to In's practices, succession must be made before the CEO position to play a leading role in the company. Previously, five major business unit executives and industry executives may report directly to Olini, now, Mahone upgrades, you can first filter of some people. In addition, group vice president, Pat? Kissinger leaving EMC, also Sean Maloney, Perlmutter and Bryant three executives to assume more responsibility, to help implement its strategy, Olini. Further highlight their status.

Consulting RHRInternational senior consultant Constance? Diruikesi also said the new management structure could allow three individuals competing, competition will tension between 3 and undermine morale.

but within In and the industry generally believe that these three people, Maloney is the most likely candidates to succeed Olini. Perlmutter is considered to be more interested in technical problems. As already 59 years old, Bryant was considered the least likely candidate, but he said in an interview, the CEO is not interested in this position. Thus, there are foreign media called CEO successors would be

Maloney joined In in 1982, he was a founder Andy? Grove's technical adviser, has been in charge of In's Sales and Marketing, and on key emerging markets like China very well . In 2007, the world's Channel Platforms Group downgraded, the come forward to co-ordinate the global marketing and sales division is he at the same time, many of Maloney also served as the company operations-related duties. Based on past experience,Gucci bag Classic 120844, usually, only the incoming CEO will be to serve as operations personnel duties. Moreover, the adjustment is clearly more focused on the personnel management of operational capabilities Maloney.

one of In's strategy consultant who said the terms of change from the past three years, see Maloney's He was able to rise higher and higher in In, must rely on strong marketing capability. Recently, Maloney's position seems more and more strong, so people will see him as the most powerful candidate for CEO.

helm as CEO in charge Maloney competitors, Pu David was once head of In's Israeli branch, to help companies determine the importance of mobile computing and low power consumption chip approach. Previously, David led the team Pu is mainly responsible for Ling Dynamic Core architecture and In chips Both the development of competitive products, as In has achieved a lot.

In's history has been more than once to two senior managers to share a title, competing with each other. And Maloney and Perlmutter, a marketing expert that one of the engineers, it is a typical In-style competition.

However, some analysts believe that In's board of directors may be the first time from outside the company to find a suitable candidate to succeed Olini. Because In has been trying it in the computer chip lead extended to mobile phones and other consumer electronics products, new markets, but the expansion rate of the market has been unsatisfactory.

Olini's forte

because of the severe impact of the economic crisis, In had two fourth-quarter earnings outlook downward. However, according to latest statistics from iSuppli,Louis Vuitton handbag M95740_3790, In's second quarter market share was 79.1% compared with first quarter growth of 1.5 percentage points of 80.6%. In the case of pick-up the implementation of this change, it is possible to recover the occasion of In comes new challenges.

2008 . 1 22, In's headquarters in Silicon Valley held a staff meeting on the global sales market,Louis Vuitton bag Monogram Canvas M41137, quite unashamedly Olini said In is For outsiders, this assessment also applies to himself.

Olini has always been good at restructuring, he understood that In, a better understanding of the market. He has repeatedly stressed that PC with CPU, In, and for now is to 3C integration as the carrier, high-growth areas of wireless communications with irrepressible charm, is its deliberay seeking incremental market. Olini also acknowledged that In's PC market in order to obtain higher growth rates, must enter the field of non-PC. Changes to the platform from the chip is In's follow the market trends important symbol. Olini of In's latest strategy will challenge phone, evision, cars and other products in the field of competitors with a chip, but not limited to the cooperation with Microsoft. Therefore, In claim their products are a major breakthrough design thinking to ensure the microprocessor board and all other products around the Internet to do, smaller servers, PC easier to use, platform and more communications capability to adapt to the Internet for communication and information processing needs.

for the future development of In's strategic direction, Olini has set basic standards for rectification, he said: flexible and more efficient In.

IAG concurrently in charge of the newly formed product solutions and marketing, highlighting the market applications and marketing for the king's direction, which is IBM's organizational structure changes years ago, would be similar.

according to foreign media reports, IAG, including the departments involved to a PC (desktop and laptop), servers, ultra-portable devices, embedded devices, it can be said of products and applications from the large to the high coverage performance computing and data centers to small embedded devices in almost all product lines, In is trying to use the mobile Internet era of unified architecture IA terminal strategy has been confirmed. The TMG's settings, the display chip manufacturing process technology and architecture will be as important as the development path. Structure and manufacturing go hand in hand, and continued the In 2006 chip made its own development model of the pendulum mode (Tick-Kick).

market research firm EnderleGroup analyst Rob? Enderle also said that In chips in its new markets will develop some success, the problem is access to other markets at the same time profit, as including the mobile phone chip a number of areas within the greater competition and price pressures.